This is our last project! Can you believe how close to the end of the semester? I hope you all take this last project, the Specialty Item to the next level. There are so many possibilities to what you can do, that I hope that you choose a product on which you can apply all your strengths as an artist. However, I suggest that you experiment with techniques and materials, leaving your comfort zone behind.
You'll have more freedom to create in this assignment than in the previous ones, since each one of you will choose a different product as your client's specialty item. As I said in class, your product can't be too simple (like a pen or a t-shirt with your client's logo on them). It has to be creative, and why can't I say, inventive. This is your chance to explore your client's business more deeply and supply them with a specific product they need to keep branding themselves properly. Think outside the box to create the "wow factor" we all expect to have as costumers.
Below is a general guideline to what you should do.
Project: Specialty Item
Due date: 04/28
Overview
It can be any product that will increase your client’s visibility in the market by promoting their business and strengthening their brand. It can be bi or tri-dimensional. Examples:
Animation
Website
Poster
Postcard
Cd design
Invitation
Bag
Tag
Freebie
Card
T-shirt
Mugs
Menu
Signage system
Informational folder
DVD cover
Cardboad stands
Display (point-of-purchase)
Billboard
Packaging
Specs
You must DESIGN the entire item, but may incorporate other products to be part of the final product.
Grading
Five points that will influence your grade deeply are:
_ level of complexity
_ sophistication of design
_ creativity
_ usefulness
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