AIGA ATLANTA_Massimo Vignelli

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Massimo Vignelli, born in Milan, studied architecture in Milan and Venice. In 1960, with his wife Lella Vignelli, he established the Vignelli Office of Design and Architecture in Milan. In 1965, Massimo Vignelli became co-founder and design director of Unimark International Corporation. With Lella Vignelli, he established the New York offices of Vignelli Associates in 1971.

His work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture,and consumer product designs for many leading American and European companies and institutions. The design processes associated with the wide range of projects he has pursued, according to Vignelli, have been similar. While subjects, materials and processes change, "the creative and investigative mind proceeds relentlessly with its own discipline through all necessary steps toward the relative solution of the given problems."

Vignelli has had his work exhibited and entered in the permanent collections of several museums; notably, the Museum of Modern Art, the Metropolitan Museum of Art, The Brooklyn Museum, and the Cooper-Hewitt Museum in New York. He has has taught and lectured on design in the United States and abroad. He is a past president of the Alliance Graphique Internationale (AGl) and the American Institute of Graphic Arts (AlGA), a vice president of the Architectural League, and a member of the Industrial Designers Society of America (IDSA).

Reflecting on his design philosophy, Massimo Vignelli has stated: "I like design to be semantically correct. syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all, timeless." He has maintained these standards in his work for 50 years.

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