Project#04_Ads

Project #4 ::: Ads

Due on April 7

THE ASSIGNMENT
You'll have to create three ads to promote your cient. The ads will vary in size, layout and amount of information. Like learning another language, you must deliberate in its delivery to the public and should not shy away from details or simplicity in order to promote your client.

Focus, delivery, continuity and presentation are the essentials for this revelation of what you think. Harmony between type and image is crucial. You may decide to use a non-traditional font for the headline, but remember people must be able to read a more extensive body of text easily. Try not to use more than two fonts.


THE SPECIFICS
- You must create your own imagery (photos and illustrations).
- Must have a real tagline and/or headline and at least one paragraph of body copy talking about your client's services/products in the 8x10. The tagline/headline must be real, but the body copy doesn't. It can be generated this way*. However, real copy would definitely look better in your portfolio.
- Your client's logo must be appear in all 3 sizes of ads.

- The tagline/headline can change as long as there is some cohesiveness and continuity between the 3 ads.
- Composition, type, imagery, texture, and color is very important to this project. You may choose a symmetrical/assymetrical design according to your client's philosophy and the focus that you bring to it. Examine other ad campaigns such as movie campaigns in newspapers to learn how they convey a central marketing ad strategy, even though the sizes of the ads may vary. Also look for ads from big chains like Calvin Klein cosmetics, Levi Jeans, Gap, Chanel, Banana Republic, etc.

SIZES
- 8"x10"
Full page ad
Must have:
> Images
> Headline/tagline
> Body copy (at least one paragraph)
> Company's logo
> Company's web address

- 5"x5"
Square ad
Must have:
> Images
> Headline/tagline
> Company's logo
> Company's web address

- 3"x10 1/2"
Side of page ad
Must have:
> Images
> Headline/tagline
> Company's logo
> Company's web address

THE CHALLENGE

To create a full spread ad (two pages)

16"x10"

You don't have to design this ad, but it would be a good exercise for you. You could even ad this piece to your portfolio. A full spread ad is much more visually appealing than a single page ad. How will you take advantage of that?

Must have:
> Images
> Headline/tagline
> Body copy (at least one paragraph)
> Company's logo
> Company's web address

All ads need to be designed vertically.

You'll submit 2 boards

8"x10" (first board)
5"x5" (second board)
3"x10 1/2" (second board)

or

You'll submit 2 boards

8"x10" (first board)
5"x5" (first board)
3"x10 1/2" (second board)

16"x10" (second board)

You may reduce the ads to fit in the boards, but make sure you keep the proportions.


CONSIDER:
- Continuity: remember your ad represents your client, so they must have a strong relationship (brand identity).
- Communicate to your audience efficiently.

- The advertisement should look as "real" as possible.

- The message (both visual and written) must be attractive, appealing and clear.

Clean craftsmanship is a must.

{Important tips}

_ Your concept must be your starting point.
_ This is a great opportunity for you to exercise your story telling skills.
_ You DO NOT need to use the same font you used in you logo in headers, body copy, etc.
_ Think outside the box.

* Lorem Ipsum is simply dummy text of the printing and typesetting industry..

***IMPORTANT: Show your ads to someone who has no idea of what you've been working on. Get some feedback.

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