Here's a sample of a creative brief:
Client:
Project:
Example: "New campaign to introduce Ready Credit for Citibank."
1) Background / Overview: This is where you introduce the project.
2) Describe your logo:
Talk
about your concept. What's the single most important thing we want to
say? (Your statement should be concise.) Avoid generalities because
they result in ambiguous communications. Also explain your colors and
font choices.
about your concept. What's the single most important thing we want to
say? (Your statement should be concise.) Avoid generalities because
they result in ambiguous communications. Also explain your colors and
font choices.
3) What is the objective, the purpose of the logo?
A
concise statement of the effect the new logo should have on consumers.
Typically expressed as an action. And frequently focused either on what
you want them to think, to feel, or to do.
concise statement of the effect the new logo should have on consumers.
Typically expressed as an action. And frequently focused either on what
you want them to think, to feel, or to do.
4) Target audience: who are we talking to?
5) Briefly describe your stationery and how it relates to your client's logo.
.
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